Mossimo provides women, men and children with casual, fashionable clothing. With a focus on surfy styles, the brand has an emphasis on denim, tees, hoodies and jackets.
In California in 1986, 20-year-old Mossimo Gianulli founded his eponymous brand after noticing the popularity of the surf fashion aesthetic. By the end of its first year, the label had grosses one million dollars and Mossimo could pay back his primary investor, his father. By 1999, Mossimo had expanded to Australia, Japan, Mexico, Canada and Europe. They currently have approximately 600 stores worldwide.