Are you ready for some serious wardrobe envy? We take a look inside the closet of Lisa Smith, founder and big boss at one of our favourite luxury e-boutiques, Ausmode. With a penchant for local labels such as Ellery, Dion Lee, Josh Goot and Camilla and Marc, Lisa gets first-hand access to their collections, but keeps a tight edit when it comes to her own clothes. Lisa now resides in New York and gave us a sneak peek inside her chic West Village apartment…
How did ausmode.com begin?
The concept for Ausmode came to me in 2010, and I wanted to do something new in my career. I thought a marriage of Australian fashion and the digital world was a perfect fit and within six months, we were live.
Tell us about the ausmode edit?
I aim for a blend of staple items and special pieces, as well as some more achievable price pointed items and investment pieces. We aim to have consistency of brands for the most part, so you’ll find the Aussie fashion favourites such as Sass & Bide, Ellery, Zimmermann, Lover, Camilla and Marc etc. have been there every season since the beginning.
How long have you lived in your apartment?
Just over two years. We moved in with literally a suitcase each, living in New York with just a few personal items. As it was our first long-term lease in an unfurnished apartment, it involved starting from scratch.
How would you describe your decorating style?
A mix of classic, neutral and modern design pieces with mid-century antiques and bursts of colour from art, rugs and pillows. I am fairly Spartan in what I buy and I like to have investment pieces for many years, so they have to be good-quality, long-lasting items that don’t date.
What’s your favourite room and why?
My living room. It has gorgeous trees outside the front windows, which create privacy and a sense of being in a tranquil space near nature. This is rare in downtown NYC!
We especially love your amazing art collection!
I have recently started buying pieces from one of my friend’s company, Axcess Art (axcessart.com/). He deals emerging artists and has an amazing eye. We geek out over interiors together and he often sources me great finds.
What’s the easiest way to spruce up a room?
Art and soft furnishings add texture, colour and a point of interest to a room. Moving the furniture around to a new configuration can also refresh the space if you aren’t looking to buy new pieces. And for an instant short-term spruce, flowers are amazing.
What’s your number one decorating tip?
Buy the best quality pieces you can afford – if you’re using them in your home every day, it’s so worth it. It will actually save you money in the long term and you’ll get a lot of pleasure out of them in the meantime.
My must-have closet items are …
Ankle boots: I’ve had Beau Coops’ Beau 5 ankle boots for the past three years.
Statement sunglasses: I wear Ellery’s Cremaster sunglasses and consistently get compliments.
Cashmere sweaters: These are essential for winter! Luxurious to wear and very practical.
Wool coat: A coat can be a really chic way to finish an outfit.
Lover lace dress: Believe it or not, I don’t have one yet, but it’s definitely on my list. Lover is well-known for its incredible lace pieces, so it’s an investment you know will be worth it.
Steal Lisa’s Style…