That Nike’s new collection is so revolutionary is a striking statement in itself. It’s representative of the industry’s greater need to cater to all sizes, and it speaks loudly to the faction of women who were simply marginalised.
It is the greatest of ironies that workout clothes haven’t historically been designed to actually fit everybody. Therein lies the key word – everybody. No matter her size, her body type, her height, or her weight. So Nike is taking the matter into its own hands with the release of a new Nike Plus Size collection.
Available in sizes 1X to 3X, the range is truly an innovation in the activewear segment. The clothes are designed with a “realness” in mind. real comfort, real support, and real style, all wrapped up in a collection of must-wear pieces that marry form with function.
That Nike has stepped up and really brought their A game is no surprise – this is the label, after all, that has encouraged us for decades to Just Do It. And so they’re doing it, in a big way.
The collection is blisteringly hot – there are sleek leggings, cocoon cardigans, strategically slashed training tanks, sporty tees, practical shorts, and cosy hoodies. Of course, no fitness collection is complete without sports bras that actually fit, which is why the brand will be adding styles up to size 38E to the Plus Size range.
“Strong is the key word for us – size doesn’t matter,” Helen Boucher, Vice President of Women’s Training Apparel at Nike, said of the line. “Ultimately, beauty comes in all shapes and sizes and being strong is beautiful. We know that body weights are distributed differently for everybody and as we look at plus size, there is more variance.”
More than aesthetically fabulous, they’re also just plain comfortable. Every piece is designed to complement and not hinder or inhibit your every movement. Whether you’re pounding the pavement, taking a leisurely stroll, lifting weights, playing team sports, or giving it your all on the court. Simply put, they’re athletic clothes for all women.
What’s truly eye opening, though, is that the rollout comes in the face of other brands whose initiatives aren’t quite so affirming and uplifting. This begs the question – Why don’t more brands design plus size clothing? A brief dig through the recent annals of fashion history reveals dozens of unapologetic comments from various CEOs who don’t feel their labels are appropriate for the everywoman.
Nike’s Plus Size new collection is so revolutionary, and that is a striking statement in itself. It’s representative of the industry’s greater need to cater to all sizes, and it speaks loudly to the faction of women who were simply marginalised. Consider, after all, that the average Australian female is a size 14. It’s been high time for a long while that more labels entered the plus-size market.
At its heart, it’s not so much about making a bold statement as it is about projecting extreme positivity and encouraging body acceptance. It’s about changing the game and recognising that there is no standard definition of an athlete’s body. Whether she’s a size 6 or a size 26, she’s in it to win it, and she deserves to do it in clothing that makes her look, and feel, fabulous.
Here are a few of our favourite pieces from the Nike Plus Size collection:
Impossibly Light Hooded Women’s Running Jacket, $120, available at Nike.
Therma-Sphere Element Women’s Long-Sleeve Running Top,
$105 now $73.99, available at Nike.
Dry Women’s Training Tank,
$45 now $31.99, available at Nike.
Epic Lux Women’s Running Tights, $115, available at Nike.
Sportswear Tech Fleece Women’s Full-Zip Hoodie, $135, available at Nike.
Sportswear Essential Women’s T-Shirt, $50, available at Nike.
Breathe Women’s Training Tank, $60, available at Nike.
Pro Hypercool Women’s 21.5” Training Capris,
$80 now $55.99, available at Nike.
Dry Element Women’s Long-Sleeve Running Top, $80, available at Nike.
Breathe Women’s Training Tank,
$70 now $48.99, available at Nike.
Sportswear Essential Women’s Tank, $45, available at Nike.
Dry Women’s Training Shorts,
$60 now $41.99, available at Nike.