Style bloggers and Instagram It-Girls are worth their weight in ‘likes’. However, as much as we love those based in Sydney, New York, London and beyond, the ones we are currently inspired by to style it up or shop the look are located in Melbourne and Bali! Who needs a stylist when you have these gals on your handheld?
Former model Liz Sunshine is a Melbourne-based fashion photographer and founder of Street Smith. Not one to stay stuck in the studio, the urban city streets prove the perfect backdrop for this stunning mother of one. Her passion is evident in everything – and everyone – she shoots, whether it be street style trends, in-the-moment events or creative collaborations. And when the camera is turned on Liz? Forget about it. Her style alone validates the upwards of 70K Instagram followers! @streetsmith
Rozalia Russian is another Melbourne dynamo who has amassed an impressive 166K fans on Instagram, and once you check in with this feisty, funny and flawless mother and wife, you can see why. Her feel is ‘fly-on-the-wall’ type stuff, taking you through her chic shopping hauls, sale finds, home life snapshots and social life. Rozalia has that perfect measure of approachable (she has an ‘Ask Rosa’ advice column and online shop on her website) and aspirational – (ambassador roles have included the Australian Grand Prix and Crown Resorts.) Just try to look away! @rozalia_russian
You know when a new online shop is launched, that there is someone dang stylish pulling the strings behind it. Innika Choo is that very woman. And she’s got it in spades! Based in Bali, the former stylist may be free of any high-end labels and hooty tooty social snaps, but man, those images of her and her children Eadie and Matty – (and those pins!) amidst the Balinese backdrops are hard not to become addicted to. Innika is officially our new patron saint of heavily detailed smock dresses, and she is damn funny to boot! @innika
Unless you’ve been living under a rock (with no WiFi) you would know Lindy Klim. The elegant Balinese mother of three is the co-founder of lifestyle brand milk & co. and one of the biggest forces in Australian social media at the minute. Splitting her time between pool-side Bali and social event Melbourne (and the rest of the world!) we love her natural appeal, laid back aesthetic and the fresh take she brings to every little thing she snaps! If you could dive into any Instagram life – and wardrobe – you’d be jostling for space beside about 84K other fans! @lindyklim