Brand With Heart: Good American

Good for the confidence, good for the community!

01 Nov 2017 By Emma-Charlotte Bangay

When it comes to your sartorial choices, what makes you feel good? A great, durable fit or the knowledge you are doing good for the fashion community and those workers who created your garment? Good American can boast both.

Who is Good American? 

Good American is a denim brand founded by Khloe Kardashian and businesswoman Emma Grede. Offering sizes 00 – 24 the brand is touted as the first to offer a perfect fit for any form. Designed for a curvier, sexier and stronger shape than most standard denim brands, Good American has been received well globally, with many reviews coming in favour of the fit and durability of styles.

Why Good American is so, um, good!

“Emma and I both agreed there was something missing from the denim community,”  Khloe has said of the brand’s inspiration. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations,” she adds. “We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”

It only took one serendipitous conversation between the two for the dream to take on its shape in denim.  “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals have shifted in the last few years”, says Emma.

The really ‘Good’ stuff! 

Khloe and Emma delved further than end design when establishing their brand, and they went back to the artisan who created them.

It takes one hundred hands to make one pair of Good American Jeans, and the girl’s goal was to ensure that each one of these employees was American, rather than outsourcing their manufacturing. This not only keeps jobs in the country and supports the economy, but it also ensures the preservation of the handmade process.

The great Good American styles to shop right now!

Go beyond denim into sweats, bodysuits, shorts, and jackets!

Brand With Heart: Good American: SS17 - Good American Good Legs Lace Up Skinny Jeans

Good Legs Lace Up Skinny Jeans, $249.15.
It’s laces at 100 paces…

Brand With Heart: Good American: SS17 - Good American Good Cuts Raw Edge Boyfriend Jeans

Good Cuts Raw Edge Boyfriend Jeans, $222.78.
A great American classic…

Brand With Heart: Good American: SS17 - Good American Good Boot Crop Raw Stagger Jeans

Good Boot Crop Raw Stagger Jeans, $222.78.
Fun as far as the eye can see in these divine duds!

Brand With Heart: Good American: SS17 - Good American Oversized Denim Jacket

Oversized Denim Jacket, $349.34.
No need to steal his oversized denim jacket any longer!

Brand With Heart: Good American: SS17 - Good American The Bombshell Short

The Bombshell Short, $204.33.
Designed to ‘lift the butt’ these shorts put new life into spring dressing.

Brand With Heart: Good American: SS17 - Good American The Zodiac Sweater

The Zodiac Sweater, $196.42.
All the stars align in this zodiac sweater!

Brand With Heart: Good American: SS17 - Good American The Not-So-Basic Crew

The Not-So-Basic Crew, $145.01.
Chill out or stay in in this delicious oversized sweat!

Brand With Heart: Good American: SS17 - Good American Snap Queen Bodysuit

Snap Queen Bodysuit, $235.97.
Curve enhancing bodysuits never looked so sexy!

Do you have a favourite from the Good American collection? Share your thoughts with us below!


01 Nov 2017 By Emma-Charlotte Bangay

Thoughts

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