Brand With Heart: Boohoo

A fabulous fast fashion empire that gives back.

We love their bold, brilliant, budget-friendly designs, but did you know the Boohoo brand also has a huge amount of heart? Here's why!

19 Apr 2017 By Emma-Charlotte Bangay

Boohoo is the perfect example that you can be a beautiful brand with a big heart.

What Is Boohoo?

Founded just over ten years ago, Boohoo sources and designs fashion for women and men who love to have fun every day of their life. This they claim loud and proud. And we can’t get enough of it!

What you may not know however is that Boohoo also works with a lot of charities including Teenage Cancer Trust, Ditch The Label, and World Vision.

From its humble beginnings in Manchester, Boohoo’s presence on the global fashion table is prominent. It is growing and evolving as a key label that listens to today’s 16-24 year old demographic and speaks to them through design.

The philosophy is pretty simple, Boohoo doesn’t take fashion seriously, but they do take their responsibilities seriously.

Why Boohoo Has Heart

Boohoo set up their charity program on the premise that it is better to give than to receive. The sole purpose of the foundation is to raise money and awareness for causes close to the hearts of founders, Mahmud Kamani and Carol Kane. Within ten years of establishing the brand, the charity side was growing, raising over £22,000 through sample sales, coffee mornings and their Style for Stroke collaboration in 2015.

Boohoo partnered with  Style for Stroke launching t-shirts to raise funds. Working alongside celebrities such as Kelly Osbourne and Mel B, the line was available exclusively on boohoo.com, with a substantial amount of the purchase price going to charity. At the time of release, this was 25% – and with the shirts ranging from £10 – £12, that could amount to £3 going towards charity.

The idea behind the line is that the celebrities involved designed a t-shirt around what they hope to be remembered for – which is where the #famouslastwords initiative came in. The funds ended up with the Stroke Association – although Boohoo clearly aims for their line to generate awareness of the charity among younger people, who are their primary demographic.

Speaking at the launch, Boohoo’s joint Chief Executive Carol Kane said, “We are so pleased to be able to help support the return of the #famouslastwords campaign. This is a fantastic charity, and we are proud to be able to help deliver greater awareness among the UK’s younger generation.”

Equality

We also love the code of conduct Boohoo follows, prioritising diversity in the workforce – with current rates showing that men make up 47% of workers, females sit at 53% and women hold 58% of senior management positions. The brand also actively seeks ways to alleviate unemployment in young people and provide opportunities for young people to reach their potential. In 2015, 122 previously unemployed people were taken on permanently at the Boohoo distribution centre, and last year 322 agency employees were made permanent employees.

As if you need another reason to shop Boohoo, here are the styles we love right now!

Brand With Heart: Boohoo: AW17 - Boohoo Plus Celia Wrap Front Spot Blouse

Boohoo Plus Celia Wrap Front Spot Blouse, $36 now $25, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Ellie Choker Cold Shoulder Sweat Dress

Ellie Choker Cold Shoulder Sweat Dress, $24 now $17, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Kim Off The Shoulder Midi Dress

Kim Off The Shoulder Midi Dress, $40 now $28, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Ivy Pearl And Diamante Trim Lace Up Trainer

Ivy Pearl And Diamante Trim Lace Up Trainer, $44 now $31, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Faye Oversize Batwing Denim Jacket

Faye Oversize Batwing Denim Jacket, $60 now $42, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Bella Boutique Studded Biker Jacket

Bella Boutique Studded Biker Jacket, $150 now $105, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Kate Belted Shawl Collar Coat

Kate Belted Shawl Collar Coat, $60 now $20, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Megan Cropped Overhead Hoody

Megan Cropped Overhead Hoody, $20 now $14, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Amy Faux Suede Obi Belt

Amy Faux Suede Obi Belt, $8 now $6, available at Boohoo.

Brand With Heart: Boohoo: AW17 - Boohoo Cara Tiered Sleeve High Neck Blouse

Cara Tiered Sleeve High Neck Blouse, $30 now $21, available at Boohoo.

Did you know Boohoo had such heart? Which styles are you excited to shop? 


19 Apr 2017 By Emma-Charlotte Bangay

Thoughts

Become a Citizen of Style

So you can follow brands,
retailers or read
articles later

Join