Founded: 2013

Based: Stockholm, Sweden

Devotees: Kim Kardashian (plus scores of beauty gurus, bloggers and YouTube sensations all over the world).

Famous for: Sleek, bright skincare devices that will transform your daily beauty routine!

Brand History: The world has a lot to thank Sweden for - IKEA, ABBA, H & M, (not to mention Hollywood heartthrob Alexander Skarsgard) and now, credit to a bunch of super savvy beauty experts in Stockholm we can add ‘Foreo’ to the list…

Foreo’s story starts with LUNA, a revolutionary facial cleaning brush unlike any other. After research into the potential damage caused by cleansing with nylon bristles, Foreo decided to brush up on skin care, pioneering their own medical grade silicone bristles that are easy to clean, stain resistant and most importantly, ultra gentle on the skin. And the genius doesn’t end there - since
the success of LUNA they’ve released sonic electric toothbrushes, cleansers and eye massagers, all to rave review.

In the last three years, Foreo have secured themselves a spot in luxury department stores and high-end beauty chains across the globe. These Swedish pioneers are adding beauty brilliance and splashes of bright, fun colour to bathrooms everywhere and we can’t wait to see what they come
up with next…