Here's What's in a YSL It-Girl's Beauty Kit

It's all about femininity.

21 Mar 2017 By Emma-Charlotte Bangay

 The ‘It-Girl’ influx hit its peak at YSL. Zoe Kravitz and Staz Lindes are the new muse’s of the makeup brand and are redefining beauty with elegance and finesse.

“The YSL girl is proud of her femininity,” states YSL Global Beauty Director, Tom Pecheux. “She is beautiful and modern.”

The Girls

Zoe is the daughter of rocker Lenny Kravitz and actress Lisa Bonet. She exudes modern day mod girl style, which, she admits, changes with each performance. As Zoe explains, it is her way of redefining herself regularly. “For me, makeup is often like war painting,” says Zoe, “because going on stage is a fight to reach perfection.”

“YSL has always been one of my favourite brands,” Zoe continues. “Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty.” In her announcement from YSL beauty. “Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid,” Zoe says. “I’m very excited to work with this legendary and timeless company.”

Staz was born and raised in Venice Beach. She blends a Cali-cool meets Parisian vibe. A truly perfect fit for contemporary YSL.  “I feel a part of history,” she has said. “YSL has always been the symbol of the Parisian woman to me. It’s historic and iconic.”

The Products

Want to get in on the in crowd’s cosmetics? Here are the top ten products to pack in your kit!

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Touche Eclat Blur Primer

Yves Saint Laurent Touche Eclat Blur Primer, $72, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Top Secrets Flash Radiance Skincare Brush

Yves Saint Laurent Top Secrets Flash Radiance Skincare Brush, $79, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Rouge Pur Couture

Yves Saint Laurent Rouge Pur Couture, $55, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Mascara Volume Effet Faux Cils Waterproof

Yves Saint Laurent Mascara Volume Effet Faux Cils Waterproof, $57, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Eyeliner Effet Faux Cils Liquid Eyeliner

Yves Saint Laurent Eyeliner Effet Faux Cils Liquid Eyeliner, $62, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent Kiss&Blush Vice Versa

Yves Saint Laurent Kiss&Blush Vice Versa, $60, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent La Laque Couture

Yves Saint Laurent La Laque Couture, $42, available at David Jones.

Here's What's In an It Girls Beauty Kit: AW17 - Yves Saint Laurent YSL Couture Metallics Full Metal Shadow

Yves Saint Laurent YSL Couture Metallics Full Metal Shadow, $49, available at David Jones.

What do you think of YSL’s refined edginess? Let us know below…


21 Mar 2017 By Emma-Charlotte Bangay

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